Carly and Cass

Carly and Cass are a mother-and-daughter team based in the Carolinas. Starting off on Etsy in 2016, they soon expanded into vendor booths. Now, they own two retail shops (a Boutique and a DIY Craft Studio) in the heart of the mountains in Western North Carolina!

Services Provided

Social Media Management

Community Management

Social Strategy

Content Creation

The Goal

Carly & Cass’ Instagram account felt random, with no set schedule or rhythm of when they posted. The goal was to create a feed that showcased the store's personality and highlight products weekly. Their socials should feel casual, welcoming, and fun!

My Proposal

I created a posting schedule to maintain consistency across Instagram and Facebook. Photoshoots showcased real women working at the boutique, all ages and body types, to make the audience feel more connected. Reels and TikToks highlighted the staff’s personality, with trends, outfit of the day, product reviews, and more. At the DIY Studio, regularly posting customer creations inspired the community. Keeping a casual, light-hearted feel across the platform. I helped build an audience that got to know Carly & Cass, boosting engagement.

Stats

6K accounts reached across platforms
5.2K followers gained across platforms

Carly & Cass Instagram

  • Life is Good - New Brand Post

  • Shoe Announcement

  • Christmas Sweater Arrival

  • Tumbler Cups

  • Hair Clip Highlight

  • Charm Jewelry Station

  • DIY Candle Bar Announcement

  • Halloween Pottery Post

  • DIY Plant Creations

  • Junk Journal Workshop

Video Content